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Statement of Intent for 'Life of Music'

Statement of intent  A detailed statement of intent demonstrates the intended uses of media language and presentations and how these will target the intended audience and reflect the appropriate industry context. The intentions outlined in the statement of intent are almost always appropriate to reflect the brief and target the intended audience. My two 30 second adverts for the 'life of music' intend to show two different characters that represent two different social groups, one in each advert. I will try to be subtle with the different representations of the two characters as to fit the genre of my advert, i will differentiate them using their backgrounds through a varying different number of shots. Because my adverts sub-genre is a reality music competition i will use intertextuality to appeal to the E4 audience and the age demographic of 16-24 year olds. The humour will be brought about through the intertextuality of the music industry. I will use tracking shots to f
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Shot List Advert 2 All the shots are talking heads because the characters are giving information about their life but there are different angles and natural lighting to show their gritty reality.
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SHOT List Advert 1 Shot 1 is a establishing shot of the sky to match the theme and mise en scene of the song, which is ' Here comes the sun' by the Beatles. The next two shots are of street signs to represent the social class of the characters in the adverts. The next shots are tracking shots of the musicians to follow their everyday life. There are shots of instruments to work with the mise en scene to create a theme of music as the characters are both musicians. There are shots of the characters performing to show their everyday life and the instruments sync with the music.
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Cast list for adverts Sam Stewardson: Sir Theodore Tom Barker: Tiggy T
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Initial Reality TV Ideas

Idea 1 Educating Tupton following the everyday life of students and teachers at the school and it fits the demographic of 16 to 25 year olds as they have been to school recently. It follows the popular format. Idea 2 Following the life of two aspiring musicians as the try to become famous. There needs to be two times 30 second adverts and it needs to fit the demographic of 16 to 25 year olds. Mid- market demographic. Use a soundtrack and a wide use of camera shots, editing techniques and a voiceover or talking head
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Cereal Advert

This is a cereal advert that i worked on with my friend. https://youtu.be/uUrxjUSHtmE
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Codes and conventions

'Codes and Conventions' of reality TV The conventions of reality television dramas are typical features, characters and structures that you would expect in a reality TV drama. The codes are technical, character, narrative and cultural codes. Reality is hard to define as it is a hybrid genre that is continually developing from its highly constructed situations to its very structured scenarios, heavily edited to provide audience entertainment. The codes and conventions help the audience relate and observe to how other people live as they want to see a transformation through character and narrative codes. For example reality shows like 'Educating Yorkshire' have multi-stranded narratives of character development, so you can see a character grow. The use of technical codes like editing techniques and camera shots help the audience understand the narrative and character codes. Cultural codes help the media audience relate to the show as there will be familiar culture that
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